Despite the clear trend towards greater adoption of mobile devices by businesses and consumers, a new study finds that many businesses are not taking full advantage of the opportunities created by this trend—especially in sales and marketing. Global smartphone shipments continue to rise, driven by operator subsidies, lower barriers to adoption with the introduction of lower-cost models, and greater choices afforded by vigorous competition from companies such as Apple, RIM, Microsoft, and Google. Not far behind is the rising interest and adoption of other mobile devices, such as tablets with the success of Apple’s iPad. Despite this trend, a new study by eROI , an online marketing agency, finds that many businesses are not taking full advantage of the opportunities it creates—especially in sales and marketing. The company surveyed 500 businesses, and the majority cited lack of resources and little understanding of what needs to be done as the major barriers to capitalizing on the trend. This, despite findings which show 91 percent of the population use mobile devices, with 23 percent using smartphones that make extensive use of online services. Companies would benefit from looking at how these trends can be leveraged for building a strategy toward reaching new customers, engaging current customers, and creating rich experiences for both. Some examples from early pioneers in this area: building versions of their website that can be viewed comfortably on mobile devices, using services that make extensive use of social networks and location-based services such as Facebook and FourSquare that work well with mobile devices, and even building custom applications to provide a new channel for reaching and serving customers. Companies can start small with pilot projects then work from there to see which work best for their businesses.
With mobile devices becoming a staple in business dealings these days, it’s high time companies enact policies for mobiles that will not only help them cut costs, but keep their information and data safe as well. Experts outline several tips to help you achieve this. In this day and age, it’s a necessity to always be in touch, and many mobile phones are now equipped with features to help us do just that, such as internet connectivity, SMS, push email, and more. With this increase in the use of smart phones such as Blackberries and iPhones for work, it follows that maintenance costs of mobiles can get to be pretty steep if not managed correctly. Bills for one mobile phone can reach more than $2,000 a year – just imagine the maintenance costs for several units. In addition, the need for more rigid and concrete policies for mobile devices is also increasing. Experts recommend that since many of the functions of mobile devices mimic those of a desktop workstation, companies should apply the same policies they have for their IT systems to their mobile devices. Such a policy not only reduces costs, but will also keep your entire system safe. Since sensitive information is now stored on mobiles, there’s the risk of infiltration and information theft – and for many companies with little or no protection for the mobile arm of their system, it’s only a matter of time before they find themselves in trouble. Here are some tips from the experts: Use an integrated management system for both your office IT infrastructure and your company’s mobile devices. There are plenty of reputable providers for this kind of software, with big names such as Nokia and Microsoft offering programs that cater to multiple phone manufacturers. Minimize the frequency and access of personal mobile devices to your IT system at the office. More often than not, personal mobile devices do not have the same safeguards as that of office equipment, and allowing them to connect to your system poses a number of risks. Authorize your IT group to remotely access company mobile devices. In case a unit is lost or stolen, any or all information on it can be wiped clean. For more details, read the complete story at: http://technology.inc.com/telecom/articles/200810/mobiledevice.html?partner=newsletter_Technology If you want to evaluate your IT policies and strategies to include your mobile devices, simply contact us and we’ll be glad to draw up a customized work plan that meets your specific needs and requirements.