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News (page 12)

News and updates to address your southeast Michigan business IT issues.

Twitter Turns 5 and Continues as a Powerful Social Networking Tool

Twitter is now five years old, and the social networking website famous for its 140-character “tweets” continues to make waves as both a powerful social networking and social marketing tool. Social networking and “microblogging” site Twitter turned five years old recently, a testament to how effective this kind of approach to social networking is. And in those five short years, the number of users has ballooned to up to 200 million, sending around 140 million tweets a day around the world – and the number continues to grow. March 21, 2006 marked the day Twitter co-founder Jack Dorsey sent the first ever tweet that read, “just setting up my twttr.” Since then, people have used the service to broadcast all sorts of things, provided they stay within the 140-character limit – from what they ate that day to updates about news and current affairs. Much more relevant to businesses, though, is how Twitter has become an integral part of internet and social media marketing. Twitter offers a plethora of advantages that enable businesses to share information on the web much faster than traditional means. And it’s not only for small businesses. Big organizations such as ESPN (@espn, 1,098,906 followers), Dell (@DellOutlet, 1,581,201 followers), and Amazon (@amazondeals, 204,838 folowers) use Twitter’s wide reach and large audience to update about promotions, events, and other information. Twitter enables businesses to get in touch with audiences and gain feedback almost instantly. It’s a win-win deal – clients get to say what they want in a short, brief 140-character tweet, and businesses can respond and make the necessary improvements very efficiently. Twitter also helps direct more traffic and visitors to websites and gives the impression of a hands-on, responsive service (provided website updates are timely and relevant). The platform on which Twitter operates makes for a fast-paced exchange of information that, with the right marketing strategies, can be very advantageous for businesses. If you want to know more about how to harness this very effective medium to beef up your internet marketing efforts, give us a call and we’ll be happy to sit down with you and create strategies that meet your needs.

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Battling Stubborn Bandwidth Hogs

Major sporting events can be a cause for concern for business owners and managers as employees shift their attention from work to keeping themselves updated through video streaming or engaging in online gambling. It’s important that you have the right tools at your disposal to keep things in check. One of the many challenges businesses face is managing bandwidth and keeping productivity at a maximum. These challenges are especially apparent during major sporting events when hundreds of hours of productivity are lost to non-work activities. During these times, many sports fanatics do their best to stay updated with the latest news in sporting events. And while there is nothing wrong with being a fan, there is a problem when office hours – not to mention precious bandwidth – are wasted on these unproductive activities. Besides video streaming live telecasts or replays of matches and games, there are also those who engage in online betting and gambling, especially during the final legs of a tournament or competition. Unfortunately, it’s not uncommon for some employees to spend the majority of their time at the office on these pursuits, with little to zero accomplishments for the day. The problem is truly a serious one, with studies showing millions of dollars in productivity lost during popular sporting events. That’s beside the bandwidth wasted on what is, from a professional standpoint, useless and irrelevant activities. Naturally, the value of losses in productivity and bandwidth vary from company to company, but any loss is a loss that affects your bottom line. The good news is that these kinds of situations can be prevented. With the right software, you can be immediately alerted when a particular workstation is consuming an unusual amount of bandwidth. This will not only help you cut off the bandwidth usage, but also help you identify employees who are wasting company resources. You can even use this software to catch people who might be illegally downloading content from the web through torrent or peer-to-peer programs, which also pose security threats to your system. If you’d like to learn more about solutions to better manage your bandwidth and productivity, please don’t hesitate to give us a call and we’ll be more than happy to sit down with you to discuss a customized approach for your organization.

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Customize the Windows 7 Logon Screen

Would you like to customize the Windows 7 Logon Screen and use your own wallpaper image? There are actually several ways to do this. The first method involves editing the registry and creating a folder containing your own custom images. However, if you are uncomfortable doing this, or if it seems like too much work, there is a free application that can do it for you called Windows 7 Logon Background Changer . The download is a zip file, and once you unzip it, just run the installer. After installation, the program will allow you to choose from images already on your drive and view a preview of how it will look. Find out more by downloading the program .

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Outsourcing Your Wi-Fi Hotspot

More and more people are demanding that business establishments they visit provide free Wi-Fi. Setting up the hotspot network yourself might seem to be a good idea, but you’re probably missing a lot of fundamental security protocols that leave your network open to abuse. Many businesses have seen the demand for free Wi-Fi at their establishments jump drastically, as more and more people feel the need to be online as often as possible for personal and business purposes. In response to this demand, one of the most common solutions is to allow clients and customers to use the business’s existing internal network. Some companies provide a password, while others simply leave the connection open to all. However, a better solution is to have an outsourced service or company provide the Wi-Fi hotspot you allow others to use for free. Why? One of the most important benefits is security. Companies trying to handle their own Wi-Fi hotspots – especially small businesses without in-house IT resources – are likely to make fundamental mistakes that leave their networks vulnerable and exposed to abuse and infiltration. Outsourced Wi-Fi providers are experts in giving you a secure system that protects your own network and by extension, your business. Another benefit of using an outsourced Wi-Fi hotspot provider is that you also have greater control over the network, allowing you to impose rules such as bandwidth and website limits. You can also determine whether you want to require the people who’ll be using the hotspot to log in with a password (which you provide), or simply enjoy an open connection. Another important point is the marketing that comes with the free Wi-Fi service – while you are providing your clients with a free internet connection, your primary goal is to promote your business. If you want to know more about outsourced Wi-Fi, feel free to contact us so we can discuss a custom blueprint for a Wi-Fi hotspot for your business.

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