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News and updates to address your southeast Michigan business IT issues.

Using social networking to win customers

As a busy small business owner, you may not have had time to learn much about social networks. Or, you may think that social networking is just a way that teenagers “meet” other teenagers through the internet using applications like FaceBook or MySpace . However, many small businesses have found that social networks are a great way to get new customers and retain existing ones. According to Forrester Research (November 2008), membership levels in the leading social network sites are as follows: Bebo : 40 million Facebook : 120 million LinkedIn : 30 million experienced professionals representing 150 industries MySpace : 110 million Reunion : 32 million Second Life : 16 million Twitter : 5.57 million What is social networking? Social networking web sites allow you to connect with friends, family, and colleagues online, and to meet people with similar interests. The largest social networking sites have millions of members. Common to most social networking sites is the viral nature of building contact or friend lists and sharing with them. It is an exponential process. Mary knows ten people who each know ten more people – and soon there is a network of hundreds of people communicating with one another about what is happening in their lives. When new members join a social networking site, they provide profile information about themselves and their interests. They also have the option to join groups that have similar interests within the social networking space. For example, on MySpace there are 34 group categories, each with tens of thousands of separate groups. Many individual groups have over 10,000 members. People in the groups and forums provide information to one another about their experiences and thoughts. For a small business, the utility of social networks comes from these groups with similar interests. Here is a sample comment about a local dentist I found on a recent forum post: “Awesome Orthodontist (name withheld)! He’s got a great staff and they all have a great sense of humor … I live downtown Dallas and it’s worth the drive”. This type of unsolicited endorsement, read by potentially thousands of people, is worth much more than a paid ad. Social network members will trust words from people just like them more than they will believe slick advertising or yellow page listings. Social networking success story This recent news story illustrates the power of social networking: “ Electoral triumph built on a Web revolution ”. As Barak Obama considered running for President of the United States, he had a meeting with Marc Andreessen, the founder of Netscape and a board member of Facebook. Obama wondered if social networking could help him. “It was like a guy in a garage who was thinking of taking on the biggest names in the business,” Andreessen recalled. “What he was doing shouldn’t have been possible, but we see a lot of that out here and then something clicks. He was clearly supersmart and very entrepreneurial, a person who saw the world and the status quo as malleable.” The rest, as they say, is history. How your small business can take advantage of the power of social networking Tune in to what is being said about you on social networking sites. If someone asks a question that is within your expertise – help them. Track online comments about your organization or your products. If there is misinformation, provide corrections. Register with LinkedIn – this is a site specifically committed to linking businesses and professionals. Join in. Add your own comments to the blogs or upload short videos. Who is more qualified than you are to talk about your company? Small business owners are very busy people, and monitoring and interacting with social networks may seem like another task on your already full plate. This is where your IT consultant can help. By setting up monitoring and tracking alerts on your system, you can optimize the time you spend on these important activities. Your IT consultant may also suggest software services that help you assess the return on your investment.

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R-and-D Tax Credit Makes Technology Upgrades More Affordable

A one-dollar reduction in the after-tax cost of research and development creates an additional dollar of new spending in the short term and two dollars of additional spending in the long term, according to the Council of Regional Information Technology Associations (CRITA)—but what small business can afford R&D in times like these? Those who use the federal research and development (R&D) tax credit, perhaps. The R&D tax credit, first enacted under the Economic Recovery Tax Act of 1981, provides certain companies with a tax credit for R&D expenditures used to introduce new products and services, improve current products and services, or simply enhance processes. The tax credit reduces the cost of capital, thereby mitigating the risks of R&D investment and allowing companies to “push the envelope” in the development of new products and services. In other words, your company might get a tax break simply by making its products or processes better. The R&D tax credit likely applies to more companies than you think it does. Contrary to popular opinion, the tax credit is not just for scientific research done in a large laboratory setting. Thanks to recently relaxed regulations, it applies to companies of all sizes in many industries, such as manufacturing, technology, software, and engineering. Examples of small companies that could potentially use the R&D tax credit are a 10-person company that designs and manufactures disk drives for personal computers, or a five-person company that develops software for streamlining real estate companies’ billing operations. And the list goes on. Companies involved in any of the following activities may also be eligible for the R&D tax credit: Manufacturing new products, processes, or formulas Developing new, improved, or more reliable products, processes, or formulas Developing prototypes or models (including computer-generated models Designing tools, jigs, molds, or dies Applying for patents Conducting certification testing Testing new concepts and technology Trying to use new materials Acquiring new equipment Conducting environmental testingDeveloping or improving manufacturing processes Developing, implementing, or upgrading systems or software Building or improving manufacturing facilities Using outside consultants or contractors to do any of the above activities If your company is eligible, you can generally claim a 20 percent credit against your taxes for qualified expenses above a base amount. Qualified expenses include in-house costs for wages, supplies, and a percentage of any contract costs. However, you must provide certain documentation showing that your projects are not just part of the ongoing cost of doing business. That’s where the tax credit gets tricky. For example, unqualified expenses include (but are not limited to) internal-use items, such as the installation and customization of software used by your company internally. In one case, a company increased efficiency and reduced costs with an administrative software package. It claimed the R&D tax credit for the wages of its computer programmers and analysts working on the system during its installation and customization. The IRS denied the claim. If you think you may be eligible for the R&D tax credit, you may want to contact your accountant now. The credit has expired and been extended many times—most recently in October 2008, when President Bush signed into law a retroactive two-year extension of the tax credit, from January 1, 2008 through December 31, 2009. In some ways this is good news. Because it is retroactive to January 1, 2008, eligible companies can take advantage of a full year’s credit in a single quarter. However, if it’s not renewed again, you only have a year left to take advantage of the credit. Finally, note that you may also be eligible for an R&D tax credit offered by your state. Your accountant can provide you with more information.

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What can Web 2.0 mean to small businesses

It’s almost impossible to find a company today that does not have a website that provides at least information about the company and ways to make contact. This is known as Web Technology 1.0, and it favors large businesses with significant resources to apply to their web presence. Today, meet Web 2.0, the next generation of internet-based information sharing. It’s richer and deeper in content, and broader in scope. So, what exactly is Web 2.0, and how can your small business take advantage of this new technology? What is Web 2.0? In the good old days (about four years ago), the web was comprised of sites published by companies that described their services and products – it was often nothing more than advertising. The web was flat and the information flow was one way. Web 2.0, on the other hand, favors quality information content and supports interaction. To appreciate Web 2.0’s advances, it is helpful to understand why people use the internet. As well stated by Janice Redish in her book on writing web content that works, “People come to the internet to answer a question or get help completing a task. They want information that is easy to find and understand, is accurate, up to date, and credible.” Web 2.0 is all about content that provides real information. Because many people now have access to broadband which supports fast downloads of data, Web 2.0 encourages expanding content types to include audio and video presentations. Finally, Web 2.0 takes advantage of links and tags. Links are websites referenced in your writing that add related content to the topic. Clicking on the link takes your visitor to the referenced site. Tags are metadata, which is data about, well, data. According to Master Media News ,  “ A tag is a relevant keyword or term associated with or assigned to a piece of information (a picture, a geographic map, a blog entry, a video clip, etc.), thus describing the item and enabling keyword-based classification and search of information.” How Web 2.0 can help your small business Web 2.0 can level the playing field between you and your larger competitors – those with bigger budgets. Remember: web searchers do not care if you are a large, well-established company or a small business just getting started. They simply want information and help. If you do that well, you will be perceived as credible, and you may win over a new customer. Your website embraces Web 2.0 by offering meaningful articles about your products, the technology behind them, and by helping buyers make an informed purchase decision. This is not selling; rather, you are educating and helping. When implementing the Web 2.0 philosophy, your site provides links to other sites that may help a customer or potential customer, even if that means mentioning a competitor. You are solving the searchers’ challenges by doing some of the search work for them. You can also encourage your visitors to add comments or suggest additional links. A powerful way to use Web 2.0 strategies is to post short, how-to videos about your products. For many people, pictures are more believable and provide better training than words. Think of the questions customers ask you, and offer video answers with the credibility of an expert. If this all seems to be beyond your capability, ask your IT consultants to help. Your IT consultant can add interactive services to your site and help create video and audio files, as well as suggest low-cost methods to increase the quality and quantity of information on your site.

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The Benefits of Having an Intranet Server

Reading this article will help you understand just what an Intranet is and how it can help your company be more organized and your teams more productive. And Why Should I Care? People are your most valuable and expensive resource – are they working smart and in a well organized way? Intranets are not new, and they are very popular among companies of all sizes. Intranets are a technology companies tend to love because of their easy implementation and the many benefits they offer at a low cost An Intranet is an internal network built using the protocols and standards of the Internet. It’s an intra-company network that offers access to the same type of resources as the Internet but is limited to company’s employees (or selected outside users) only. Intranets are not expensive to implement and they offer many benefits, which probably explains why they are so popular. Some of the benefits of having an Intranet include: Better communication . Having an Intranet server where all the relevant information your employees need stored in one place reduces the time spent in locating information through normal, people-dependent channels. With Intranets, you just go to the server and get what you want. Increased productivity . When all the information your employees need is easily accessible, they spend less time communicating unnecessarily and more time doing their immediate jobs. Improved teamwork . Intranets are great for facilitating teamwork because when everybody has access to the same information, it is easier to be a more effective team player. Improved learning and knowledge management . Constant learning is a prerequisite for success in almost any business, and if you want to keep your employees in top shape, you need to make their learning experiences as easy as possible. When all the information they need is updated regularly, and above all is kept in one place, all it takes to learn is a desire and access to the location (i.e. your Intranet server’s knowledge base). Cost-effective . Unlike many custom applications, Intranet solutions are not expensive, yet they come packed with useful features and functionalities. Easy to use . The fact that Intranets use the technologies of the Internet means that your employees will not have to learn new programs. Actually, very often the only thing one needs in order to use and Intranet is a Web browser! Easy to adapt to your needs . While it is true that there are many Intranet servers and not all of them are equal, most of the best on the market provide extensive customization possibilities. If you implement a Intranet server that is packed with features, in the beginning you might have some difficulty figuring out what exactly you need. However, your IT Consultant will know your company’s needs and will select the features you need to use right away, and then gradually enable new features as you need them. If you’re wondering what it takes to implement an Intranet, the answer is easy – just some time and a small investment. There are many Intranet-ready solutions and one of the best for a company of up to 50 computers or so is the Microsoft Windows Small Business Server (SBS). Microsoft SBS includes many nice features and one of them is an Intranet. So if you are already using SBS for your company network, just ask your IT Consultant to enable the Intranet features. What Now? Evaluate your business and talk to your team about your common workflows and document organization to find areas where you could be working better. Work with you IT Consultant to implement the best Intranet solution for your company’s needs.

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Why Do You Need an IT Consultant

Reading this article will help you understand the pros and cons of internal IT Staff or external IT Consultants. In today’s world you’d be hard pressed to find a company that does not use computers, the Internet, and other information technology on a daily basis. In fact, there is hardly a company that does not rely on computers and networks for its mere existence. Whether we like it or not, IT plays a significant role in every business, and if you don’t ensure that your information system is working properly, your business is at risk. Do You Really Need an IT Consultant? Since your information system is so crucial to your business, you can’t afford to compromise with its quality. Technology is a pretty complex field, and unless you are a tech guru you might not be able to handle it on your own. But even if you can, you most likely have better things to do. As a small business owner your time is spent more productively focusing on your core business activities than on desperately trying to keep your network up and running. Additionally, downtime is not cheap, and it costs far less to hire a good IT consultant to maintain your network for you than to experience the losses of downtime. You are lucky if you have not already learned the hard way that relying on amateurs in IT, medicine, law, and many other fields is very dangerous, so you will hardly want to experiment in your own company with trying to become a first-class IT expert. While there are small business owners who do have the skills (and time) to manage their network, the majority prefer to have somebody else do it for them. Keeping in mind the speed at which information technology develops, it is quite understandable that many small business owners, even if they are IT-proficient, aren’t able to keep up with this constantly changing field. Therefore, many small business owners agree that the best solution is to hire a specialist. Employ an IT Specialist Full Time — or Hire an External Consultant? After you have decided that you need to hire somebody to maintain your information system for you, the next step is to decide whether you need an in-house expert or an external consultant. Depending on your specific situation, both alternatives have their pros and cons. Hiring an in-house IT specialist — This is a good choice if you have 30-40 or more computers or use complex applications that require ongoing maintenance. However, generally speaking, hiring an in-house IT specialist is rarely the best option for small companies who don’t need the level of IT attention to justify a full-time IT expert on payroll. Having a part-time IT expert is also an option, but very often it’s difficult to find a good IT expert who is willing to work part time. Also, for many people, a part-time job is only a temporary solution until something more permanent comes along. Because of this, part-time employees often leave when you need them most. And even worse, they leave taking important information about your systems with them, so when you finally replace them, it takes the new person valuable time to become familiar with the configuration of your network and applications. Hiring an external IT consultant — This could be the better choice, and not only in terms of money. The advantage of hiring an external IT consultant is that you call them only when you need them, avoiding costly full-time salaries. Hiring an experienced and knowledgeable IT Consultant gives you the best of both worlds: part-time, highly specialized help, and the consistency and reliability of a full-time employee. However, In most cases, it’s best to have an IT Consultant on a monthly fee – and that’s certainly what our clients prefer. Companies that get out of the ”fix-it-when-it-breaks” mode of thinking benefit from relying on an experienced IT Consultant as a trusted advisor, performing preventative work and helping them plan for the future. This is known as Managed Services. What to Look for When Hiring an IT Consultant Hiring an IT consultant is not that different from hiring in-house employees, but it certainly has its advantages. To get an idea of what to look for when hiring an IT consultant, you may want to read this article . You don’t handle complex legal issues without your attorney – do you want to entrust the smooth functioning of your business to chance or unqualified hobbyists? What Next? Review your business plans, and determine if you are happy with your current IT capabilities and performance. Talk to other businesses and associates and learn how they are using IT to better manage their business. Get their recommendations for IT Consultants and interview a few until you find one that meets your needs and standards.

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